Marriott acquires startup Postcard Cabins to develop outdoor lodging brand
There has been significant news in the world of hotel business: Marriott camping startup Postcard Cabins, known for its unique approach to outdoor accommodation, is now in the hands of the international hotel chain Marriott. This agreement opens new horizons for both the Marriott brand and for Postcard Cabins, which has already established itself as an innovator in its field.
What are Postcard Cabins?
Postcard Cabins was founded in 2020 as a small startup specializing in creating cozy cabins for outdoor recreation. Their concept includes:
- Unique locations in picturesque regions;
- Comfortable and stylish houses that fit perfectly into the surrounding nature;
- The opportunity to completely disconnect from city life.
Every year the company has grown in popularity among motorists and nature lovers. Now, after the acquisition, it will be able to expand its horizons and ensure high-quality cooperation with Marriott.
Why did Marriott choose Postcard Cabins?
Analysts say Marriott's investment in Marriott camping startup are linked to the growing interest in outdoor activities. Here are some of the reasons why they chose this startup:
- Market trends: According to research, more than 70% people choose outdoor recreation to improve their psycho-emotional state.
- Feedback from customers: Postcard Cabins has received high marks from its customers for its quality service and unique accommodation experience.
- Growth potential: With the outdoor lodging market continuing to grow, Marriott could significantly increase its share of the segment.
How will this affect the market?
The acquisition of Postcard Cabins could change Marriott’s approach to the hotel business. Consumers will see more hotels and cottages offering the concept of outdoor lodging. A good example is a program aimed at integrating additional services, such as:
- Organization of outdoor events;
- Creation of tourist routes and excursions;
- Provision of services for active recreation, including bicycle and equipment rental.
Many experts believe that Marriott's competitors will be forced to adapt to the new conditions, which will spur the entire industry to innovate.
What's Next for Marriott and Postcard Cabins?
In the coming years, Marriott plans to actively develop Marriott camping startup and expand the experience offered by Postcard Cabins. This will be possible thanks to:
- Analysis of customer needs and adaptation of services;
- Implementation of technologies to improve the quality of service;
- Collaborate with local producers to provide environmentally friendly products and services.
Investing in Postcard Cabins is a strategic move that allows Marriott to remain competitive in the global lodging market.
