Q&A: Maud Bailey on How Sofitel and Luxury Are Redefining Hotel Service
Hotel chain Sofitel, part of the Accor group, is moving confidently towards innovation in luxury hospitality. In an interview with Maud Bailey, General Manager of Accor Hotels for Europe, we discuss the key aspects that contribute to the chain’s success. Bailey focuses on the importance of guest experiences, celebrating art and adapting to changing customer expectations.
Focusing on unique experiences
One of the main topics of conversation was the emphasis on creating a unique experience for guests. Maud emphasizes that Sofitel and luxury are constantly looking for new ways to exceed customer expectations. Key points include:
- Personalized service for every guest.
- Unique gastronomic offerings featuring local and seasonal ingredients.
- Organizing cultural events and activities that allow clients to immerse themselves in local culture.
Innovative technologies
Maud Bailey also spoke in detail about the introduction of modern technologies into the hotel business. Sofitel and luxury actively use digital solutions to improve customer interactions. Statistics show that up to 70% hotel guests expect access to high-speed Internet and mobile applications:
- Developing applications to simplify the booking process.
- Using CRM systems to personalize services.
- Implementation of digital keys to improve security and convenience.
Sustainability and ecology
No less important aspect of the discussion was environmental initiatives. Maud Bailey noted that Sofitel and luxury have been able to implement a number of sustainable practices that meet global standards. These include:
- Reducing water and electricity consumption by 30% by 2025.
- Final waste disposal systems and food waste recycling programs.
- Collaborating with local farmers to produce organic products.
These measures not only reduce the environmental impact, but also attract investors and tourists who value a responsible approach to business.
Summing up
In conclusion, Maud Bailey stressed that Sofitel and luxury strive to take a leading position in the market, offering high quality services and innovation. Focusing on personalization, technology and sustainable development allows the network to successfully adapt to modern customer demands and stay one step ahead of competitors.
You can find out more about the network's initiatives at Accor official website or check out Sofitel's new offers for its guests.
