Fujiyama Tourist Fees: How Fee Increase Affects Tourist Flows
Fujiyama, Japan's majestic icon, attracts millions of tourists every year. However, as the natural wonder has grown in popularity, overtourism has become a problem, which has in turn led to higher tourist fees. The Japanese government is now looking to not only control the flow of people, but also improve the preservation of this sacred mountain.
Reasons for increasing tourist fees
One of the main reasons contributing to the increase in fees is:
- Increase in tourist flow: In 2019, more than 300,000 people climbed Mount Fuji, exceeding all expectations.
- Environmental issues: The increasing number of tourists leads to environmental degradation, from littering to ecosystem destruction.
- Requirements for the protection of cultural heritage: Fujiyama is considered sacred to the Japanese people, requiring a special approach to its protection.
According to the latest data, the total tourist fees for Fuji have increased to 1000 yen (approximately US$7) to climb the mountain. This decision was made to help finance environmental protection measures and infrastructure improvements.
Impact on tourists and locals
The increase in fees could lead to a variety of reactions among both tourists and locals:

- Ecosystem conservation: If the funds are used effectively, it will help preserve Mount Fuji for future generations.
- Excuse for tourists: Some tourists may find the new fee too high and decide to cancel their trip.
- Disagreements in society: Local residents may support innovation, but revenue from fees must be paved with transparency.
In this regard, it is worth noting that the importance of increasing the fee is not only for funding, but also for the ability to manage the flow of tourists. This underlines the opinion of Peden Dom Bhutia: “Yes, overtourism is a real problem in Japan! But whether the new entrance fee will help combat overcrowding depends on its implementation and the reaction of the people. Will climbers see it as a necessary step to preserve the mountain, or will it cause a backlash against the overtourism policy?”
How to use funds from the funding?
The new fee collected from tourists will be used to:
- Removing trash from the mountain and surrounding areas to improve cleanliness and the ecosystem.
- Construction of new sanitary facilities and recreation areas for the emotional comfort of tourists.
- An advertising campaign to raise awareness about preventing negative impacts on nature.
This initiative could become a model for other popular tourist destinations that are facing the problem of overtourism. Local authorities should follow the example of successful practices in other countries to minimize negative consequences.
Conclusion
Fuji, as a cultural and natural symbol of Japan, continues to attract attention, while new tourist fees seek to cope with the challenges of overtourism. Thus, the effects of these changes need to be monitored to see if they lead to improvements in the health of the mountain and its valuable ecosystems.
For more information on the challenges associated with overtourism, visit our Overtourism Solutions section.