Hotels by Universal Music: New brand focused on live tourism
Universal Music Group (UMG) has announced the launch of a new hotel brand that will focus on the intersection of music culture and the travel industry. The move is a response to growing interest in live events such as concerts and festivals, and highlights the company’s strategy to expand its reach beyond the music business.
Why are Hotels by Universal Music important?
The growth in popularity of live tourism has become evident in the last few years. Statistics show that more than 60% travelers are expressing their desire to attend concerts and music events while traveling. Universal Music Hotels are designed to meet this growing need by providing unique services and experiences for music lovers from around the world.
- Personalized fan packages: special offers on concerts, merch and access to exclusive events.
- Locations near popular music scenes and festivals will allow customers to easily get to events.
- Thematic rooms decorated in the style of famous artists and albums.
Concept and design?
Hotels from universal music will offer not only comfortable accommodation, but also a unique atmosphere in which guests will have the opportunity to immerse themselves in the world of music. The interior design will be in the style of various musical eras and trends, which will create an unforgettable atmosphere for fans.
Each hotel will include:
- Recording studios where guests can record their own tracks.
- Venues for live performances by local artists.
- Cafes and bars offering musical cocktails and dishes inspired by the work of famous artists.
Where will the Universal Music hotels be located?
Initially, it is planned to open hotels in such major cities as:
- New York
- Los Angeles
- London
- Tokyo
These cities are known for their vibrant music scene, making them ideal for establishing a gastronomic and cultural hospitality destination. With the number of tourists worldwide set to increase by 15%, hotels from universal music have every chance to occupy their niche in the market.
Partnerships and collaborations
To successfully launch its brand, Universal Music is already building partnerships with various festivals and promising its customers special offers. This includes concert tickets, access to VIP areas and even the opportunity to chat with the artists.
According to a study conducted by Deloitte, music hotels can increase their profits by 30% through additional services and merchandise associated with the brand. This opens up new horizons for artists, who will be able to create additional revenue channels.
Conclusion
Hotels by universal music represent an innovative step in the tourism industry, combining the best practices of hotel service and music culture. The concept is expected to appeal to a wide range of customers seeking unique experiences and opportunities to interact with their favorite artists. You can learn more about the new brand on the official website of Universal Music and on the platform Universal Music.
