Demand for mid-range hotels in the Middle East
The Middle East is experiencing significant changes in the hotel industry, with developers now looking to shed ego-driven projects and instead focus on mid-range hotelsThis phenomenon is due to growing demand, changing consumer preferences and the need to adapt to current market conditions.
Why mid-range hotels?
Mid-range hotels are becoming popular for several reasons:
- Affordable prices: With the growing number of tourists from different consumer categories, there is a need for hotels that offer quality at a reasonable price.
- Variety of offers: Mid-range hotels can meet the needs of both business and leisure tourists, offering a variety of services.
- Sustainable growth: This segment is expected to grow faster than luxury hotels, making it more attractive to investors.
Statistics and data
According to reports published by Global Hospitality Insights, the share of midscale hotels in the total hotel supply in the Middle East has increased by 20% since 2020. This data shows that midscale hotels are becoming the new standard in the region. In addition, 65% travelers choose mid-range hotels as an optimal living option, which highlights a growing trend among consumers.
Case: successful mid-range hotel projects
One of the shining examples of successful hotel projects is the Mövenpick hotel chain, which has introduced several new properties in the UAE, focusing on mid-range hotels with clear price categories and quality service. This allowed the chain to attract a wide range of customers, increasing its market share.
In addition, the Accor project stands out, launching new modular hotels in several countries in the region, creating unique conditions for different types of travel. This initiative confirms that the market needs new ideas and products.
Market Prospects
According to expert Josh Corder: "Times are changing in the Middle East. If it wants to become a market for everyone, it needs hotel products that match that."This statement highlights the need for further development of the mid-range hotel sector.
Developers should consider the following:
- Investing in technology to improve customer service and convenience.
- Developing unique concepts that can distinguish hotels from competitors.
- Partnering with local businesses to create a comprehensive offering for guests.
Key factors contributing to successful development mid-range hotels, are flexibility in management and attention to customer needs. Against this background, it is necessary to continue to research the market in order to offer relevant solutions and maintain leadership.
Visit our internal links for more information: Middle East Hotels and Hotel Market Analytics.