Skift Aviation Forum Video: Designing a Premium Hotel for the Modern Traveler
In a video from the Skift Aviation Forum 2024, Amy Bernard of American Express Travel discusses how the growing demand for premium experiences, personalized amenities, and sustainability is driving innovation at luxury hotels around the world. - Alison Macarathy
Introduction to the Premium Hotel Concept
Premium lounges are becoming increasingly important for today's travelers who seek comfort and quality services. These spaces offer a variety of amenities that significantly enhance the overall travel experience. According to recent data, about 70% travelers prefer to choose an airline based on the quality of services offered in premium lounges.
Why are Premium Hotels important?
Premium lounges serve not only as a waiting area, but also as a space to recuperate and relax before long flights. Here are the key reasons why they are becoming a necessity:
- Comfort and convenience: Premium lounges offer comfortable seating, complimentary food and drinks, and Wi-Fi.
- Personalized service: A high level of service is included in the provision of individual services upon request.
- Innovative technologies: Many lounges use modern management techniques to improve customer experience.
Innovations in Premium Hotels
Amy Bernard highlights the importance of innovation in Premium Hotels, including:
- Eco-friendly materials and practices that promote sustainability.
- Using high technology to create amenities such as smart lighting and climate control systems.
- Creation of special areas for work and rest, corresponding to the different needs of clients.
Premium Hotels and Sustainable Development
Today's travelers increasingly consider sustainability criteria when choosing services. Premium lounges are also trying to adapt to these requirements. According to the survey, 65% travelers would prefer to use the services of airlines that actively deal with sustainability issues.
Some of the best examples of this include:
- Introducing organic food and beverages into the menu.
- Switching to recycled packaging and using sustainable materials in finishing.
- Organizing events for clients that draw attention to ecology.
Case Study: Centurion Lounges by American Express
As highlighted in the video, Centurion Lounges are a role model in the field of Premium Hotels. American Express is investing heavily in upgrading and expanding its Services:
- Collaboration with renowned chefs to develop unique recipes.
- Creating a space for work, which is especially important for business travelers.
- A flexible membership system that allows customers to choose the most suitable terms of use.
Thus, Premium Lounges play an important role in improving the quality of customer service. Their ability to adapt to modern guest requirements is the key to their popularity and success.
For more information on premium lounges and their role in the airline industry, visit our website. You can also read our article on airline industry trends for a deeper understanding of current changes and innovations in the aviation industry.
