Indian Hotels Company's strategy to double its hotels to 700
Indian Hotels Company Limited (IHCL) is implementing an ambitious strategy, which envisages increasing their hotel count to 700 in the coming years. This strategy is aimed at meeting the growing demand for unique, upscale hotels from both the Indian diaspora and international travellers.
Market and needs analysis
The Indian hospitality market is growing rapidly. It is estimated that the number of tourists visiting the country will increase to 30 million by 2025. The key factors contributing to this growth include:
- Increase in business travel
- Growth of domestic tourism
- Increasing investment in tourism infrastructure
According to the Indian Tourism Ministry, the number of international tourists visiting India has increased by 10% in the last year. These figures have become the major factors influencing the Indian Hotels strategy.
Key aspects of the strategy
As part of its Indian Hotels Strategies, IHCL intends to open new hotels in various segments including:
- Luxury hotels
- Mid-range hotels
- Budget hotels
One of the key areas of development is the implementation of innovative concepts. IHCL uses innovative technologies and sustainable development in each new project. For example, they strive to increase the share green hotels in your portfolio.
Cooperation with international partners
IHCL is actively seeking global partnerships. In 2022, the company signed agreements with several international hotel chains to scale its business. This will allow the company to effectively compete with global players in the market.
Example of a successful case
One of the striking examples of successful implementation Indian Hotels Strategies is the opening of the flagship hotel Taj Mahal Palace in Mumbai. This hotel has become not only an icon of Indian hospitality, but also a place that attracts tourists from all over the world. According to the press release, the hotel's occupancy rate has reached 85%, which is an impressive figure in the current economic situation.
According to industry expert Peden Dom Bhutia, “The parent company of both Oberoi and Taj are focused on meeting the growing demand for unique, upscale experiences – from both the Indian diaspora and international travellers.”
Supporting innovators in the industry
IHCL also supports travel startups by investing in new technologies and platforms that enhance the travel experience. This underlines their commitment to providing the best service to customers and adapting to modern trends.
Market and the Future
The outlook for the Indian hotel market looks promising. According to a study, the number of travelers in the country is expected to grow by over 15% over the next 5 years. In this regard, Indian Hotels strategy offers flexibility and is aimed at a wide range of clientele, offering a choice from budget to upscale hotels.
Thus, with growing demand and strategic expansion, IHCL is on track to achieve its goal of doubling its number of hotels to 700, providing high-quality service and unique experiences to travellers.
You can learn more about the company's strategy and plans on their official website and at Taj Hotels page.
