Skift Forums 2024: A Roundup of Our Favorite Scene Conversations
In 2024 skift forums 2024 brought a wealth of interesting and productive discussions covering current topics in the tourism and hospitality industry. These events brought together leading experts, analysts and industry representatives to examine the many challenges and opportunities facing the modern world. We have compiled some of the most memorable discussions that left their mark on the year.
Tourism Trends in the Post-Pandemic Era
One of the most relevant discussions at the forums was the topic of post-pandemic changes in the tourism industry. Experts shared data on how the pandemic has changed the behavior of tourists and what measures are being taken to attract them back.
- Data shows that 60% travellers have become more sensitive to security issues.
- Interest in sustainable tourism has increased, with 70% participants reporting that they are choosing eco-friendly holiday options.
These findings highlight the importance of adapting travel companies' offers to new market demands. More detailed data can be found on the website Skift.
Innovations in Travel Technologies
Another discussion on skift forums 2024 focused on emerging technologies that are shaping the future of travel. Participants shared their vision for the implementation of technologies such as artificial intelligence and virtual reality.
- Using AI to personalize travel offers.
- Data processing systems to improve customer experience.
- Integration of VR into excursions and pre-ordering of services.
These innovations not only make travel more convenient, but also provide new business opportunities. For examples of these technologies being implemented, check out our articles on innovations in the travel business.
Global Issues: Sustainable Development and Tourism
Sustainability was another hotly debated topic at the forums, with participants discussing how the tourism industry can adapt to global climate change and what steps should be taken to minimise negative impacts on the environment.
- 62% hotels have started to implement energy saving systems.
- The percentage of tourists choosing services from companies with eco-friendly certificates has grown to 50%.
These statistics highlight the importance of a sustainable approach in tourism. For more information on the latest trends, visit our Sustainable Tourism section.
The Future of Post-Industrial Tourism
In the final discussion of the forum, experts predicted what the future of post-industrial tourism will be like. They considered the impact of digital technologies, new ways of interacting with customers and changes in tourist preferences.
- The travel market is expected to grow by 5% next year.
- 40% tourists are expected to select trips based on a personalized offer profile created using AI.
These forecasts present not only challenges, but also opportunities for all market participants. Skift 2024 Forums also noted the importance of cooperation between different segments of the tourism industry to achieve common goals.