Lastminute.com bolsters international presence with UAE joint venture
Lastminute.com, one of the leading online travel companies, has announced a joint venture in the United Arab Emirates (UAE). This strategic move not only provides an opportunity to expand its customer base but also to deepen its relationships with local travel agencies and service providers. lastminutecom UAE presence is planned to be achieved through the integration of modern technology with local knowledge and experience.
Reasons for entering the UAE market
The United Arab Emirates has become one of the fastest growing tourist destinations in the world. According to the World Tourism Organization, the UAE received more than 15 million tourists in 2022, which is 10% more than in 2021. The main reasons for the high popularity of the region are:
- Developed infrastructure: Majestic cities like Dubai and Abu Dhabi offer travelers a variety of attractions and services.
- Cultural diversity: The UAE combines tradition and modernity, attracting people from all over the world.
- Convenient flights: Availability of a large number of international air carriers and direct flights.
Key details of the joint venture
The lastminutecom UAE joint venture will focus on the following aspects:
- Partnerships with local companies: Lastminute.com plans to partner with local travel agencies to create unique offers.
- Digital technologies: Using advanced booking technologies to provide users with up-to-date information and a user-friendly interface.
- Brand promotion: Active marketing campaigns will be aimed at attracting tourists from both the Gulf and non-Gulf countries.
Benefits for local consumers
The joint venture will focus on consumers in the UAE, providing them with the following benefits:
- Wide choice of travel: Booking hotels, air tickets, excursion programs and package tours.
- Individual approach: Possibility of creating individual tourist routes depending on the preferences of clients.
- Competitive prices: Reduced prices through optimized offers and the latest technologies.
Anticipated market reaction
The launch of lastminutecom UAE is expected to generate a lot of interest from the local market. Local experts predict that this joint venture will help improve the quality of service and create healthy competition among travel agencies in the region. As a result, this could lead to the growth of the UAE’s own tourism industry, increasing volumes and revenues from international travel.
Conclusion
The Lastminute.com UAE joint venture marks a new direction in the company’s international expansion strategy. Given the UAE’s fast-growing and highly competitive travel market, the creation of such a project could have a significant impact on the entire region’s travel sector. Make sure to stay up-to-date with all the latest news and offers from lastminutecom UAE to ensure you don’t miss out on great travel deals and exciting tours.
For more information about Lastminute.com, check out the official website. Also, be sure to check out our travel tips section to stay up to date with the latest travel trends.
