How Airlines Are Reimagining Bespoke Premium Travel with Customisable and Personalised Services
In recent years, there has been a revolution in the aviation industry, especially in the premium travel segment. Airlines recognize that travelers are looking for a more personalized experience and are aggressively innovating to make bespoke premium travel more accessible and convenient. With modern technology and a deeper understanding of customer needs, companies are expanding their offerings to appeal to discerning passengers.
Personalized services for clients
The core element of the new approach is personalization. Airlines collect data about their customers' preferences and use it to create unique offers. This may include:
- Individually selected menus taking into account dietary preferences;
- Customizable entertainment systems;
- Exclusive carriers and pre-registration;
- Personal assistants to organize transfers.
According to the latest report Statista, more than 63% premium passengers are willing to pay more for more personalized services. This highlights the importance of implementing modern approaches to customer service.
Latest technologies at the service of customers
Technology adoption is key to successfully offering on-demand premium travel. Airlines are investing heavily in:
- Mobile applications to simplify the booking process;
- Artificial intelligence for customer data analysis;
- VR and AR technologies allow customers to experience their seat on board before boarding.
For example, Emirates uses augmented reality technology to allow passengers to pre-order meals and preview entertainment options, allowing them to make choices before their flight.
Customer feedback as a key to success
Modern airlines are also implementing methods to collect information about customer experience. In 2022, according to a study conducted by JD Power, 75% premium passengers said their experience is influenced by the quality of service. Airlines use this data to continually improve their services.
Conclusions and the future of premium services
Airlines such as Qatar Airways, continue to develop their services, offering increasingly unique experiential solutions. With the current changes in the dynamics of traveler needs and increasing competition, the future of premium bespoke travel looks very promising. Travelers increasingly expect exclusive and high-quality services that will match their individual preferences.
