tui premium tours: new trends and climate strategy
In recent months, TUI has been actively promoting its premium travel services, introducing new concepts and adapting to climate change. The main factors that distinguish tui premium tours, are high quality service, unique excursions and commitment to environmental protection.
Expectations from tourists
Modern tourists demand more than just sightseeing. They want:
- Individual approach to travel planning;
- Comfortable living conditions;
- Unique cultural and sporting events.
Program tui premium tours already includes luxury resorts with high ratings, such as zero-carbon hotels and eco-lodges, where the focus is on maintaining ecological balance.
Climate change and the tourism industry
The impact of climate change is creating new challenges for the tourism industry. According to the World Tourism Organization (UNWTO), 67% tourists have highlighted the importance of sustainable tourism when choosing a destination, prompting TUI to develop new standards.
Among the proposals for adaptation to climate change, the following can be highlighted:
- Reduction in the number of plane trips;
- Development of domestic tourism;
- Increased cooperation with environmental conservation organizations.
The company actively implements alternative transport solutions, including electric vehicles and car sharing, which significantly reduces its carbon footprint.
Tourism Services Market: Data and Facts
The premium tour market is growing. For example, according to experts, in 2023 sales tui premium tours grew up on 25% compared to the previous year, indicating that more travelers are willing to invest in quality services that focus on sustainable travel.
Survey data showed that luxury travel models (+20% compared to 2022) and ecotourism (change in indicators by +15%) are becoming increasingly attractive to travelers.
TUI Case: Success of Eco-friendly Programs
One of the most striking examples of successful implementation of the climate strategy is the implementation of the TUI Care Foundation program. It includes:
- Investments in ecosystem restoration projects;
- Educating and training local people for sustainable tourism;
- Reducing waste levels at resorts.
Customers choosing tui premium tours, support these initiatives and become participants in positive changes in the industry.
TUI's future in the face of climate change
Trends show that TUI continues to evolve. Data collection, the use of artificial intelligence to predict customer preferences and the introduction of new technologies are key factors in this strategy. However, it is important that the company remains true to its principles and continues to offer tui premium tours, who care above all about comfort and sustainable development.
For more information and the latest news about tui premium tours, we recommend visiting the TUI News page and checking out the full range of offers on the TUI website.