Last week it became known that Zarina Doguzova had been appointed head of Rostourism. This personnel reshuffle caused an extremely heated reaction among representatives of the tourism industry: some said that the relevant department should be headed by a person who previously directly related to work in tourism, others - that the industry has long needed a fresh look from the outside and a modern approach. Against this background, the editorial board of TRN turned to the head of the travel company "Belmare", the host of a popular video blog about tourism, the founder of one of the most visited professional tourism groups on Facebook, teacher and trainer Diana Ferdman with a request to share her expectations and forecasts.
"A beautiful new trend is emerging in the Russian government. The new head of Rostourism is the charming Zarina Doguzova, an employee of the press service of the presidential administration. Then came the news of the appointment of Svetlana Balayeva to the post of Minister of Resorts and Tourism of the Krasnodar Territory. How will the appearance of young promising girls at the helm affect Russian domestic and outbound tourism?
Personally, I think that the influx of fresh energy, young blood, and a modern person will have an ambiguous effect on the general atmosphere. Zarina Doguzova's presence on social networks has caused a lot of gossip. And if her page on Instagram could not be found, then photos from Facebook have leaked onto the Internet. However, there is nothing criminal on them, photos of a beautiful girl. For a person of the twenty-first century, it is stranger not to have a page on social networks than vice versa.
I would like to draw attention to something else. Zarina Doguzova is a practitioner who has successfully supported major events at the international level in the field of media and public relations, and has considerable experience in developing strategies for information support of the president's decisions. In other words, with the help of skillful mastery of certain tools, Zarina Doguzova can present any news under the right sauce. She has a huge opportunity and remarkable talent to influence the opinion of the people, their moods and priorities.
I recommend that travel agents closely monitor the mood and behavior of this politician. It is quite possible that we will have to work in conditions of careful analysis of her opinions. The changes may be much more global than before. Everything suggests that this trend towards the development of domestic tourism will only develop and strengthen.
We are expecting an interesting year and no less interesting changes in the structure of Russian travel. I predict extensive advertising campaigns in support of Russian resorts and a lot of events to redirect the flow of vacationers to the Krasnodar Region. Probably, some specialists in outbound tourism will have to partially reorient themselves to selling tours to domestic destinations. Whether this is for the better - the high season and the summing up of the results after it ends will show. You can't count your chickens in the fall."
Source: trn-news.ru