On March 13, as part of one of the country's main spring tourism exhibitions, Intourmarket-2020, the Travel Russian News holding will organize the First Open Conference on Marketing and Technology for Tourism Business Professionals — Intelligent Travel Marketing.
The event will combine will contain several formats at once: leading industry players will present the newest and most relevant technological solutions that will allow the agency to receive additional profit and simplify the work process, and recognized industry experts, including Elena Belousova, Artur Privin and Dmitry Potapov will host a series master classes for Marketing, Sales and PromotionIn addition, a panel discussion will be held at the Intelligent Travel Marketing platform, dedicated to the analysis of the main tools for developing tourism in the regions.
It would seem that the components of stable growth of a travel agency are known to everyone. Investments in attracting new clients, experienced managers, work with regular tourists, high service - all this is important, but, as practice shows, not a complete secret to success. Why do some agencies maintain stability from year to year, but show practically no growth, while others add 30-60% annually. How do they do it?! This is what we will talk about.
The main issues that will be discussed at Intelligent Travel Marketing:
- WHAT and WHEN should a director do if he wants to increase his commission?
- HOW to distribute your efforts throughout the year in order to ACHIEVE all of this?
- MISTAKES of directors that deprive them of the hope for growth?
- New Clients: When to 'Turn' Advertising On and When to 'Turn' It Off?
- Regular customers: how and when to 'reactivate'?
- Managers and TA structure: when to restructure?
Experts who will take part in the panel discussion "Marketing and Sales in B2B Travel. Tools for Regional Tourism Business»:
- Artur Privin, director of the Madison.Travel agency network
- Victoria Kizimova, CEO of My Agent
- Natalia Fetisova, Commercial Director of Pay.travel
- Lyudmila Frolova, head of the excursion project
- Oksana Danilova, Head of Commercial Department, Transport Clearing House
Stay up to date with all the conference news in the Facebook group
Source: trn-news.ru