Altimeter Capital Partner Says AI Will Transform Travel Search: 'It's Already Happening'
In recent years artificial intelligence in travel is becoming a key factor in how travelers search for and book travel. Matt Kaplan, a partner at Altimeter Capital, says AI-powered technologies are already changing the landscape of travel search. He notes that a variety of algorithms and machine learning are already influencing consumer search behavior patterns.
Changes in search engines
As technology advances, artificial intelligence in travel is being used to streamline the selection and booking process. Some of the key changes include:
- Personalization: Artificial intelligence algorithms can analyze data about user preferences, offering personalized recommendations based on their search history.
- Improved analytics: The systems are capable of processing huge volumes of data, allowing them to provide up-to-date information on prices and availability in real time.
- Automation: Bots and virtual assistants are already helping users find and organize trips, simplifying the entire process.
Current examples of AI implementation
In practice artificial intelligence in travel is already being actively used by large agencies. For example, Expedia has implemented an AI platform capable of offering customized travel solutions based on the analysis of user data. Another example is Kayak, which uses AI to improve search functionality, providing users with more accurate recommendations.
According to statistics, about 70% travelers reported that scientists working with artificial intelligence helped them make more informed decisions, and 60% respondents believe that AI makes the travel process more convenient.
The Future of Tourism with AI
Future artificial intelligence in travel looks promising. We are expected to see the following changes in the coming years:
- Dynamic Pricing: AI will be used to predict and adapt prices for services, including airline tickets and hotels, depending on demand and other factors.
- Voice interfaces: With the growing popularity of voice assistants like Siri and Alexa, users will increasingly turn to them to search for and book travel.
- Integration with other industries: AI can integrate more deeply into travel, linking with other services such as transportation and accommodation to create a complete ecosystem.
Conclusion
According to Matt Kaplan, the AI transformation is already happening. Travelers are witnessing how artificial intelligence in travel is changing traditional norms by providing new opportunities for easier and more convenient travel planning. Time will tell how technology will continue to evolve and shape the future of travel.
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