New Chinese Travelers: Where Are They Going and How Much Are They Spending?
In recent years, there has been a noticeable increase in the number new chinese travelers, who actively explore foreign countries. According to the Ministry of Culture and Tourism of China, in 2023, the number of outbound trips of Chinese people increased by 35% compared with the previous year. This will lead to a significant increase in travel spending, which fully reflects the changes in the consumption habits and preferences of new Chinese travelers.
Where are the new Chinese travelers going?
According to statistics, new Chinese travelers choose different holiday destinations. The most popular countries include:
- Japan – beautiful landscapes, culture and high-tech cities attract Chinese tourists.
- USA – especially interested in large cities such as New York and Los Angeles.
- Thailand – sunny beaches and gastronomic delights attract millions.
- Paris – romance and cultural heritage make it one of the main destinations.
These countries offer a variety of cultural and entertainment opportunities, making them attractive to new Chinese travelers.
How much do new Chinese travelers spend?
According to the research company, the average overseas spending of new Chinese travelers is about 3000 US dollars for the trip. These expenses include:
- Accommodation – 40% budget.
- Transport – 25% budget.
- Food and entertainment – 20% budget.
- Shopping – 15% budget.
Thus, new Chinese travelers actively support the economies of the countries they visit. An important factor is that they can spend significantly more on luxury and unique goods, which makes them attractive to retail chains.
How are the preferences of new Chinese travelers changing?
Recent research shows that new Chinese travelers are becoming more demanding. They are looking for unique experiences and are not afraid to spend money on new experiences. Key changes in preferences include:
- Growing interest in eco- and sustainable tourism.
- Active participation in local cultural events and traditional festivals.
- Travel for the purpose of gaining educational experience, including courses and workshops.
These changes in preferences are accompanied by a growing number of offers on the market, including more flexible booking terms and cost-effective packages. For more travel insights, check out our Emerging Trends section.
Conclusion
New Chinese travelers are actively influencing the global tourism market. Their preferences and spending not only help develop the economies of online countries, but also shape new trends in the tourism industry. You can find out more about this on the website CNBC, which provides up-to-date data on all areas and markets.