Skift's 2024 Megatrends Return for the 12th Time in January
An event called Skift Megatrends will return this January, celebrating its 12th year. The event brings together travel and hospitality leaders and experts to discuss the most pressing trends and changes impacting the industry. For 2024, the discussion will focus on Skift Megatrends 2024, which represents the latest ideas and innovations that change the usual approaches.
What is Skift Megatrends?
Skift Megatrends is a research project that publishes the major trends impacting the global travel and tourism industry. Each edition includes data analysis, in-depth research, and future forecasts to help companies prepare for changes in the marketplace. As part of the analysis, Skift highlights not only current changes but also future challenges.
Thematic areas of the event
Skift Megatrends 2024 will feature the following key topics:
- Digitalization and technology: How new technologies are changing the way tourists interact with services.
- Sustainable Development: Highlighting the importance of sustainable tourism and its impact on the ecosystem.
- Geopolitical changes: The impact of international politics on tourist flows and business directions.
- Psychology of Travel: Analysis of new consumer preferences in the post-pandemic world.
Why should you participate in this event?
Academics and practitioners gather to share knowledge and innovative approaches to business. Participation in Skift Megatrends 2024 provides the opportunity to:
- Gain maximum benefit from networking with key industry players.
- Discuss current trends and their impact on future business development strategies.
- Find out the latest research and data to help you adapt to changing market conditions.
Statistics and facts about trends in 2024
According to recent research from Skift, about 70% companies in the travel industry expect significant changes in consumer preferences in 2024. These changes are driven by a number of factors:
- Climate change and its impact on travel destinations.
- Growing interest in cultural and educational tourism.
- Increasing the share of online bookings and the use of mobile applications.
Additionally, research shows that 60% consumers say they are willing to pay more for sustainable travel experiences. This high number highlights the importance of integrating sustainable practices into business models.
Where and when will the event take place?
The event will take place in early January 2024, in one of the world's leading travel destinations. Participants will be able to enjoy a unique atmosphere, exchange ideas and expand their network. Further information on registration and the program can be found at official website of Skift.
For a deeper understanding of the topic and previous events, you can also check out previous publications on megatrends. This will give you a more complete picture of how Skift Megatrends 2024 can shape the future of travel and tourism.
