Event And MICE the industry is developing at the speed of light: last month one thing was relevant, now it has become mediocre. New trends and formats, meanings and ideas, tasks and aspirations, and most importantly - mobility and trust with the client. Strategies without impressions don’t work, which means we need to surprise and generate new ideas. III MICE FORUM SOCHI brought together about 400 experts from seven countries on April 4-6, 2019.
More than 1,500 business meetings within the forum with a "win-win" accent, where MICE leaders met to conclude profitable contracts and discuss important issues of industry development, nine networking formats, an exhibition of service providers, about forty top speakers and an interactive program at seven of the best venues in Sochi. In addition, the forum included visiting sessions of the National Congress Bureau Association and the National Association of Event Organizers.
A competent proportion of agencies and clients, a welcoming atmosphere and, as a result, the right connections and effective communication.
"Pack Your Time"
Three days to get acquainted with the most diverse opportunities of the region, and most importantly - diverse formats and no logistical failures. Five hotels a day: to meet the dawn in one, a morning jog in the second, a conference in the third, a gala dinner in the fourth, and a night in the fifth. Proof that you can be mobile and keep to the timing. The motto of the event "Energy of Change" set the main tone for the direction of all discussions. In our unpredictable world, we must adapt and constantly adapt to new conditions in order to be in good shape and keep our clients and partners in good shape. The world is becoming denser, it has high speeds, and we must competently integrate into these formats.
"Twenty minutes is not enough to convey all your capabilities, but in reality, ten minutes is enough to understand whether we speak the same language or not, on the same value level or not. At "BEMA" we packed all the meanings in 3 minutes and it turned out to be possible!", - said Ellina Akinshina, General Producer of "Mice Forum Sochi".
"Emotional Management"
We live in an era of impressions and sensations, when there is a need for experiments focused on the client, not big money. Impressions work better than advertising or social networks, and at the heart of everything are emotions that can lead the client into a negative direction or vice versa.
"You can teach yourself to manage your emotions in order to move forward. First, recognize what emotion is inside you now. Then accept this emotion and then begin to manage it - you go to kill someone or say that you are ready to kill. At first glance, this is a simple technique, but it simplifies interaction not only with your clients at work, but also in everyday communication," he said. Rodion Slepnev, "New Event Today".
“Corporate clients are increasingly holding specialized events with an emotional component – for lawyers, for economists – it is important that now these are not always large general events,” she noted in turn. Catherine Kolyada, «Association of communications directors and corporate media»
According to experts, in order to teach a person something or set the tone of a conversation, you need to create the right environment. Hungry and cold people do not perceive information, so good catering, comfortable halls, and quality service are important.
"People are the main value of business"
The world of robots is growing, digital formats are improving, but the most important tool for assessing success has been and remains people. The key to success and effective cooperation in human terms is to understand what is really important and necessary for the client, employees and individuals. Companies are chasing numbers, creativity, innovative approaches, when you just need to be closer to a person, his spiritual needs and inner microcosm.
"The participant's attention is a bottleneck. You can pour information flows into it evenly and effectively. Our school has intensive courses, but people who are not used to learning and have different focuses of attention do not perceive the information. We use other stories that are suitable for each individual, so as not to cancel the meaning of the event," she said. Alexandra Zhirnovskaya, MACS
"Networking as the basis of business"
Networking meetings have become a given in the MICE sphere, but a couple of years ago in Russia this word was not even used in speech. How does networking help in business?
- Format 1: Business Networking
Marketplace is a service provider exhibition where professional event planners can meet with representatives of the best companies in the region.
Meeting Planners — planned meetings of MICE market professionals with corporate clients — large federal companies.
- Format 2: Sports Networking
Morning jog along the embankment with the football players of FC Sochi, a welcome cocktail "Health" from the partner London Group in the Magellan restaurant.
- Format 3: Intellectual Networking
Quest on the hotel territory and collect five components of "Energy of Change". Important: team component, logic and communication between each other. Networking in action gives an opportunity to get acquainted and learn the qualities of a person.
- Format 4: Entertainment networking
Welcome Party, Gala Dinner, Sunset Cocktail - entertainment formats where you can communicate with potential partners and clients in a relaxed atmosphere.
- Format 5: Educational networking
Visiting the main sites of Sochi - casinos, Fisht stadiums, Circus-2 zone and others.
The semantic core of the forum is its content, namely corporate events in the era of impressions. The speeches of industry experts, both in the panel discussion and in solo performance, revealed important issues of the main topic of the forum. Namely: event formats in the new reality, what clients expect from a corporate event, how to build client&agency relationships based on love, how phygital communications work, how to use Agile in event management, how to measure ROI and "get out dry" from force majeure.
Getting out of force majeure is easy: 4 key parameters from Evgenia Izotova, «OMG»
- Focus on results. You must always see the end picture and do everything to make it happen.
- Great team. There are people who know how to solve problems, and there are those who “hide in the closet”; these need to be gotten rid of immediately.
- Say no to fear. All emotions must be accepted and continued to act within the framework.
- Be positive. In any case. Literally put a smile on your face.
The companies of our future are both effective indicators and the desire to reach a new level through digitalization and human relationships. The touch of a brand should be “wow”.
MICE FORUM SOCHI is about how the meetings industry can inspire and change the audience's attitude to the brand, how employee happiness will lead to achieving business goals, how just one emotion can solve everything. MICE FORUM SOCHI 2019 is a real MICE - motivating, recharging, inspiring for something new and effective.
Source: trn-news.ru