The Skolkovo Innovation Center hosted the second international conference Amadeus Partners Event, which brought together top management and heads of key divisions of Amadeus and leaders of the aviation and tourism business from 20 countries. The conference Delegates from Russia, Armenia, Belarus, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Uzbekistan, Ukraine, as well as Great Britain, Germany, Israel, Spain, Latvia, Poland, the USA, France, and the Czech Republic took part in the event—in total, more than 350 guests attended the event.
The main topics of the conference were the paradigm shift in the aviation and tourism business, the implementation of a new distribution model (NDC) and the digital transformation strategy for successful growth. Amadeus presented its vision for the development of the industry. Presentations were made by top managers of key business areas from the company's European offices - Amadeus Innovations, Mobile, Travel Channels (Retail, Online, Business Travel), Airlines & Navitaire, Digital Advertising, Hospitality & TravelClick, and Rail.
Anna Kofod (Anna Kofoed), Senior Vice President of the Division Retail Amadeus in Northern, Eastern, Central and Southern Europe: "By 2025, 30% of business activity in the world will be based on digital platforms, and companies need to take this into account when planning. The tourism industry is also expecting a transition to a platform economy. Based on unique expertise and technological innovations, Amadeus has created its own ecosystem of digital platforms - aviation, hotel, railway, airport, tourism Amadeus Travel Platform. Participants in such an ecosystem will be able to effectively interact with each other in an open, dynamic digital space."
Champa Magesh (Champa Magesh), executive vice president of the division Retail, Travel Channels, and the region's managing director EMEA, Amadeus: "At the conference in Moscow, we presented the key element of our new strategy — Amadeus Travel Platform. This platform combines the services of various suppliers into a single convenient resource, available for online and offline sales. We are also seeing continuous growth in multimedia content, which will also become an important part of our offer for the travel industry. New technologies will allow us to engage consumers even more: artificial intelligence, the Internet of Things, voice control, smart cities, augmented reality — today we have all the opportunities to implement these trends."
The ongoing evolution of the Amadeus travel platform includes the development of powerful management tools that allow travel agencies to define content sources, interfaces, preferred options, payment systems and more. This allows travel agents around the world to develop and personalize the offer for each traveler, and optimize each trip according to corporate policies.
Leonid Marmer, Head of Eastern Europe Region and CEO of Amadeus in Russia: "In the era of global digital transformation, serious changes are taking place in almost all segments of our professional life. For the second year in a row, leading players and experts in the travel market of Russia and the CIS countries are meeting at the international platform Amadeus Partners Event to continue the dialogue and exchange opinions on the future of the industry. Our guests were especially interested in discussing the latest trends in the tourism, transport, and hospitality industries. I am very glad that the format and theme of our event left no one indifferent. Amadeus Partners Event is becoming a good tradition and attracts new partners, the geography of participants is expanding."
The panel discussions covered challenges associated with the digital transformation of the industry, the specifics of working under the NDC standard, and the prospects for selling non-aviation services, including hotel offers and rail travel.
In the Marketplace exhibition area, participants were able to get acquainted with innovative solutions from Amadeus and industry partners and communicate personally with experts.
Amadeus would like to express its gratitude for the support of the event sponsors: ERV Insurance Company, Qatar Airways, the Association of Air Transport Agencies (AATA), the Liepaja Regional Tourist Information Bureau, airBaltic, AlfaStrakhovanie, Arsenal Insurance Company, the Institute of Automated Technologies in Air Transport (IAATVT), ETS (Germany) and MK Cruise House.
At the end of the official part, a ceremonial award ceremony was held to award diplomas to leading travel agents and Amadeus partner airlines for successful cooperation in the Russia and CIS region.
Source: trn-news.ru
